Publications and Media

Published research permalink

Sixteen articles in nine journals. Each entry links to the publisher's record for that article.

Gender in Management: An International Journal permalink

• Gender, competitiveness, and unethical negotiation strategies — 2011

Health Marketing Quarterly permalink

• Measuring Patient-Perceived Hospital Service Quality: Validity and Managerial Usefulness of HCAHPS Scales — 2014
• The Home Infusion Patient — 1999
• Assessing the Strategy-Performance Paradigm — 1997

Industrial Marketing Management permalink

• Business-to-Business Selling Determinants of Quality — 1998
• Risk coordinative maneuvers during buyer-seller negotiations — 1996

Journal of Business-to-Business Marketing permalink

• Servant Leadership Effects on Salesperson Self-Efficacy, Performance, Job Satisfaction, and Turnover Intentions — 2022

Journal of Health Care Marketing permalink

• A quality tool for health insurers: a new scale measures “quality orientation” from the customer’s point of view — 1996
• Stockless inventory systems for the health care provider: three successful applications — 1992

Journal of Health Management permalink

• Effects of Servant Leadership Style on Hindrance Stressors, Burnout, Job Satisfaction, Turnover Intentions, and Individual Performance in a Nursing Unit — 2022
• An Investigation of Service Quality—Willingness to Recommend Relationship across Patient and Hospital Characteristics — 2016
• Patient-family Centred Care — 2015

Journal of Hospital Marketing permalink

• The Role of the Physician and the Present and Emerging Health Care Channel — 1998

Journal of Marketing Theory and Practice permalink

• Advancing grit measurement in sales studies: challenges and insights from the empirical study of B2B salespeople — 2026

Marketing Management Journal permalink

• Sales Enablement and Hindrance Stressors’ Effects on Burnout, Turnover Intentions, and Sales Performance — 2020
• Conflict Management Interventions During a Service-Oriented TQM Program — 1997

Also claimed, not indexed permalink

He also names Quality Progress, Journal of Selling, Journal of Marketing Management and Negotiation and Conflict Resolution among his outlets. No indexed article record was found for those, so none is claimed here.

Current research permalink

His current research examines the effects of servant leadership and sales enablement on salesforce outcomes. That is the academic side of two things the practice does: leadership training and sales enablement.

Media and appearances permalink

Talk Money with Shoemaker Financial — a weekly business show on FM 98.8 in Memphis. Kevin appeared on the episode published to Spotify; his segment begins near 16:30.

Local television and radio — he has appeared as a guest expert on marketing and sales topics.

Where the research shows up in the practice permalink

• Market and organizational research — the research lines built on this background
• Disciplined Aim — the planning doctrine, drawn from three decades of research and practice
• About Kevin Westbrook — education, teaching, and the industries he has worked in