Kevin Westbrook
Dr. Kevin Westbrook permalink
Dr. Kevin Westbrook helps senior leaders make bold strategic decisions without flying blind. He is the founder of Strategic Aim Consulting and the author of Disciplined Aim — the doctrine that ambition without a planning process is how companies lose.
Kevin has spent 25 years inside and alongside companies like AutoZone, Barnhart Crane & Rigging, and Ring Container Technologies — helping their leaders grow revenue, enter new markets, and build strategies that hold up under pressure.
His edge is rare: a doctorate in marketing from the University of Memphis combined with hands-on experience running national sales forces, preparing acquisition documents for equity investors, and designing planning processes that get stakeholder buy-in at every level of an organization. He has led strategic research across the U.S., Brazil, Colombia, and Mexico — and has published over ten articles in leading business journals.
When you bring Kevin in, you’re not getting a generalist. You’re getting someone who has sat where your team sits, seen the patterns that cause companies to stall, and built the frameworks that help leaders move with confidence.
Disciplined Aim permalink
Most companies that struggle didn’t lack ambition. They lacked a disciplined planning process. They moved on gut — and paid for it.
Disciplined Aim is Kevin’s answer: data, structured planning, stakeholder alignment, and accountability through execution. Read the full doctrine on the Disciplined Aim page, or go straight to how it shows up in strategic planning consulting for Memphis and the Mid-South.
Strategic Aim Consulting permalink
Strategic Aim Consulting LLC is the firm behind Kevin’s work — based in Cordova, TN (Memphis area). The practice partners with senior business leaders who need to make critical decisions and can’t afford to get them wrong.
We take clients through a structured discovery of their internal and external environment, identify the gaps between where they are and where they need to be, and build a game plan to close them. Then we stay engaged through execution — because a strategy that lives in a deck delivers nothing.
See what customers say, explore case studies, or read the blog.
Work with Kevin permalink
Ready to talk through a high-stakes decision?
Schedule a discovery call — Kevin responds within one business day.