Ring Container Technologies — Customized Sales Development
Engagement record permalink
- Client — Ring Container Technologies, a packaging manufacturer investing in sales team development
- Service — Strategic sales enablement — sales training and curriculum development
- Scope — A customized portfolio of seminars, ongoing learning, and new team member development
- Span — Seven-plus years
- Client sponsor — VP Business Development and Innovation
Led by Dr. Kevin Westbrook, founder and principal consultant — background and credentials.
The challenge permalink
Off-the-shelf sales training rarely fits a specialized industrial business. Ring needed programs that reflected their customers, selling motion, and onboarding realities for new team members — and a partner who could keep the curriculum alive as the team evolved.
The approach: research before prescription permalink
Strategic Aim started by learning Ring’s business — customers, selling motion, onboarding realities — then built a relevant portfolio of seminars for sales team development. The engagement extended into ongoing learning and new-hire development, so the program compounds instead of fading after the first workshop.
That order is the point. Disciplined Aim begins with truth before bets: environment analysis, internal resources, and customer voice before prescription. Customization before scale is the discipline, not a detour.
The outcome, in the client’s words permalink
“Ring Container Technologies has worked with Strategic Aim Consulting for over seven years. We value the combination of leading sales training techniques and the customization of programs to our specific needs. They were able to quickly learn our business and create a relevant portfolio of seminars for our sales team development. Today, we utilize the Strategic Aim Consulting program for our ongoing learning needs and new team member development. It has been a beneficial partnership for our company.”
— VP Business Development and Innovation, Ring Container Technologies
The proof point sits in the final sentences: seven years on, the program is still the one Ring runs for ongoing learning and for every new team member.