Barnhart Crane & Rigging
Client permalink
Barnhart Crane & Rigging — a multi-branch industrial services organization.
The challenge permalink
Delivering consistent, high-quality sales training across a large branch network is hard. Local markets differ, managers turn over, and generic programs rarely stick. Barnhart needed a partner who could show up repeatedly — not a one-off seminar vendor.
The Disciplined Aim approach permalink
Kevin Westbrook and Strategic Aim Consulting treated sales enablement as an ongoing operating system, not an event. That meant learning Barnhart’s business, aligning training to real selling situations, and staying engaged long enough for results to compound across branches — the same discipline behind Disciplined Aim: clear aim, relevant process, sustained execution.
Outcome (from the client) permalink
“We've partnered with Strategic Aim Consulting for 11 years to help us deliver sales training to our network of over 50 branches. His approach and delivery along with our results speak to the quality of his service.”
— VP of Sales, Barnhart Crane & Rigging
Eleven years and 50+ branches is the proof point: consistency, relevance, and results that leadership is willing to keep funding.