Barnhart Crane & Rigging — Sales Training Across 50+ Branches
Engagement record permalink
- Client — Barnhart Crane & Rigging, a multi-branch industrial services organization
- Service — Strategic sales enablement
- Scope — Sales training delivered across a network of more than 50 branches
- Span — Eleven years
- Client sponsor — VP of Sales
Led by Dr. Kevin Westbrook, founder and principal consultant — background and credentials.
The challenge permalink
Delivering consistent, high-quality sales training across a large branch network is hard. Local markets differ, managers turn over, and generic programs rarely stick. Barnhart needed a partner who could show up repeatedly — not a one-off seminar vendor.
The approach: sustained execution permalink
Kevin Westbrook and Strategic Aim Consulting treated sales enablement as an ongoing operating system, not an event. That meant learning Barnhart’s business, aligning training to real selling situations, and staying engaged long enough for results to compound across branches.
In Disciplined Aim terms, this is the step most planning skips: performance monitoring and improvement — stay through implementation, monitor, adjust, and protect the aim when pressure rises. It is also why Barnhart’s sales training was built as a strategic intervention rather than a seminar: the program had to hold up in every branch, year after year.
The outcome, in the client’s words permalink
“We’ve partnered with Strategic Aim Consulting for 11 years to help us deliver sales training to our network of over 50 branches. His approach and delivery along with our results speak to the quality of his service.”
— VP of Sales, Barnhart Crane & Rigging
Eleven years and 50+ branches is the proof point: consistency, relevance, and results that leadership is willing to keep funding.