Training & Courses
Every course is led by Dr. Kevin Westbrook and tailored to your team, your market, and the way you sell.
Start small. Most engagements begin with a single training workshop and widen into sales enablement, planning, and measurement as results land — the same disciplines documented in our case studies.
Sales Training
Profit-Impacting Negotiation Course
Learn negotiation strategy, concession planning, and win-win tactics to protect margin in our Profit-Impacting Negotiation course.
Basics of Consultative Selling
Build foundational consultative selling skills — prospecting, discovery, objection handling, and closing — in our Basics of Consultative Selling course.
Advanced Consultative Selling Course
Master complex account planning, executive discovery, and profit-impacting proposals in our Advanced Consultative Selling course.
Leadership Training
Leading with a Transformational Mindset
Strategic leadership in turbulent conditions — visioning, core values, derailers, and a transformational plan with actions and metrics.
Team Coaching to Win the Game
The difference between coaching and managing — the Coaching Continuum, feedback rules of engagement, and a six-step coaching process.
Lead Well by Serving Others
How servant values influence leadership behaviors — laying out a servant leadership legacy within your sphere of influence.
Professionalism and Ethics in the Workplace
Ethical and unprofessional workplace behavior, its consequences, and the manager’s role in establishing an ethical climate.
Personal Leadership Brand
A workshop on self-awareness, core values, and the behaviors that build a personal leadership brand — C-suite to line employee.
The Next Wave of Workers: Managing Gen Z Workers
A half-day workshop on the preferences, demands, and work habits of the Gen Z worker — reducing turnover and lifting performance.
Effective Listening Skills for Leaders
Discovery listening for every employee — recognizing signals, hearing the unspoken, and effective persuasion strategies.
Leading Through Mentoring
The difference between managing and mentoring — traits, selection, and best practices for productive mentoring relationships.
Diversity and Inclusion in the Workplace
A one-day workshop on diversity management — identifying gaps and implementing diversity and inclusion across the company.