Case Studies

Two long-term client engagements, each recorded in the client’s own words: Barnhart Crane & Rigging and Ring Container Technologies.

Each engagement is recorded the same way: the client, the scope, the span, and the client’s own words. Every quote is verbatim and attributed to the client leader who gave it.

The engagements

Barnhart Crane & Rigging is an industrial services organization. Strategic Aim has delivered sales training across its network of 70 branches for 18 years.

“We’ve partnered with Strategic Aim Consulting for 18 years to help us deliver sales training to our network of 70 branches. His approach and delivery along with our results speak to the quality of his service.”

— VP of Sales, Barnhart Crane & Rigging

Ring Container Technologies is a packaging manufacturer. Across a partnership of over seven years, Strategic Aim built a customized portfolio of seminars for its sales team, including ongoing learning and new team member development.

“They were able to quickly learn our business and create a relevant portfolio of seminars for our sales team development.”

— VP Business Development and Innovation, Ring Container Technologies

How the engagements map to the doctrine

The same Disciplined Aim principles run through both engagements, applied at different points of the practice:

  • Research before bets. At Ring Container, the portfolio was built after the research, not in place of it. Learn the business, then prescribe.
  • Stay through implementation. At Barnhart Crane & Rigging, 18 years of sales training across a network of 70 branches. The work was not a launch and an exit.

For the complete client voices, see testimonials. To put the same discipline to work on your next decision, schedule a discovery call.

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