Profit-Impacting Negotiation Course
Collaboration and bargaining strategy for deal-making — negotiation discovery, concession planning, and tactics for facing tough buyers.
Course record permalink
- Format — Course
- Audience — Salespeople, buyers, managers, or anyone who engages in negotiations periodically
- Practice area — Strategic sales enablement
- Led by — Dr. Kevin Westbrook — background and credentials
Our Profit-Impacting Negotiation course lays out the fundamentals of both collaboration and bargaining strategies for deal-making. Your sales producer will:
- Learn how to conduct a successful negotiation discovery.
- See how to plan advanced negotiation.
- Understand best practices for managing the meeting.
- Develop a strategy for concession making.
- Choose effective tactics to combat tough buyers who use “dirty tricks.”
This course demonstrates the requisite approaches to price-driven negotiations with purchasing agents and tough economic buyers. This program is for salespeople, buyers, managers, or anyone who engages in negotiations periodically.